Born in Paris in 2011 from the ambition of “kill unemployment with algorithms“, Qapa has grow to be a digital recruitment platform specializing within the non permanent employment sector. Its 80 staff are positioned between Paris and Grenoble, the place the corporate has arrange an workplace devoted to R&D since 2017. Two years later, it It’s in Bordeaux that Qapa opens an workplace, centered on the business operate, which should rapidly improve to round fifty collaborators Stéphanie Delestre, the co-founder and CEO of the mission, retraced her journey and the explanations for this strategic pivot in the course of the Breakfast at La Tribune, hosted by Mikaël Lozano and arranged in partnership with Crédit Agricole Aquitaine, on the Intercontinental Bordeaux – Le Grand Hôtel, this Tuesday, December 17, 2019.
Mikaël Lozano and Stéphanie Delestre (credit: Agence APPA)
Stéphanie Delestre grew up in Vitry-sur-Seine (Val-de-Marne), raised by a single mom. “I’ve very fond reminiscences of it. We lived effectively in Vitry on the time with out communities and with a fantastic feeling of freedom and a need to alter the world”, remembers the pinnacle of the corporate. She entered the skilled world firstly of the 1990s by working as an onion flower cutter, saleswoman and teleoperator earlier than becoming a member of the Bouygues group the place she stayed for 15 years at Eurosport then TF1: “I discovered a variety of complementary professions there with extraordinary folks, it was the very best of colleges”. There adopted an expertise in Germany in Hamburg with the startup Qype from 2007 to 2010.
The shock of the French job market
It’s on her return to France that Stéphanie Delestre has the spark from which Qapa can be born by noting the extent of the chasm that separates full German employment from persistent French unemployment:
“My go to to Pôle emploi was a shock with this unbelievable problem of getting so many individuals on the lookout for jobs when, on the identical time, enterprise leaders are unable to recruit. So there was one thing to To create a startup, you want 4 parts: a giant market or a giant drawback; a superb group; concepts to achieve cracking this market or this drawback; and time and need. I had these 4 parts and it’s from this coincidence that Qapa was born. “
Stéphanie Delestre (APPA Company)
The preliminary thought is then to “kill unemployment due to algorithms that can carry provide and demand collectively, a mad need to succeed and entire nights spent in a kitchen to be coded”. Funding funds are there – providing Stéphanie Delestre and her group “a framework with month-to-month conferences, targets and experiences, which is a superb power” – and the primary outcomes observe. “We’re experiencing meteoric progress till reaching four million registered candidates, which supplies us the biggest French library after Pôle Emploi”, says Stéphanie Delestre, who continues:
“Then the issue of the financial mannequin arises with fifteen fashions examined and greater than thirty skilled tariffs. We see the primary million euros coming in however we realized that probably the most troublesome would come afterwards as a result of the market we had been focusing on was Too small. The idea labored however the outcomes had been less than our ambitions. So we took a primary wall. I lived a fantastic second of solitude, doubt and sleepless nights to self-criticize for greater than a yr with out understanding the place I used to be on the bridge: ought to I cease and switch round or proceed to attempt to cross this bridge? “
These reminiscences carry again a sure emotion within the head of the corporate who, in full doubt on the time, determined to alter her rifle to intention greater.
The strategic pivot in the direction of non permanent work
It was in 2016, by speaking to prospects, together with Airbus, that Stéphanie Delestre turned conscious of the scale of the non permanent employment market:
“We’re speaking a couple of market of € 25 billion for France and € 110 billion for Europe! That is appreciable and to assault it we already had the sourcing of profiles and matching algorithms between non permanent staff and employers. All that was lacking was administrative and authorized issues. In an hour I made a decision to go there and I divided the group in two to go and check typical non permanent employment companies: half as non permanent staff , the opposite as employers. The result’s that the client expertise was not nice and that there was room to digitize the sector with out making an attempt to revolutionize every little thing. “
Stéphanie Delestre (credit: Agence APPA)
Three years later, Qapa discovered its financial mannequin. “We’re not a startup however certainly a scale-up with progress which is our focus”, insists the CEO. The logic is similar as that of a standard non permanent employment company. Qapa is remunerated by a fee obtained from the employer on the gross wage charged by the recruited non permanent employee. “The primary distinction is that we’re less expensive, as a result of we’ve much less construction prices and far sooner due to our algorithms”, specifies Stéphanie Delestre who places ahead the next figures:
“In Ile-de-France, in sectors comparable to logistics, business and accommodations and eating places, 71% of the presents printed obtain a related profile in lower than four hours. Excluding Ile-de-France, all sectors mixed , we’re 51% in lower than four hours. Our document is 30 minutes between the publication of the provide and the presentation of the non permanent employee within the restaurant, all formalities completed remotely in a number of clicks in virtually actual time. “
The choice to decentralize the corporate responded to the recruitment difficulties skilled on the Ile-de-France job market. “In Paris, we had reached a degree the place there are not any IT builders out there or at unbelievable costs. In 2017, we due to this fact selected Grenoble, which has very high-performance coaching to put in our R&D group, which now counts “20 folks. And it’s the identical logic that prevails immediately for the set up in Bordeaux of our business profiles whereas we’re spun in Paris. We selected Bordeaux for the great profiles out there, the LGV, the ecosystem and the great life! “, says Stéphanie Delestre.
When the job market reverses
The Qapa group from Bordeaux already has round ten folks and is on the lookout for enterprise profiles from all backgrounds: juniors, seniors, with or with out diplomas, with or with out expertise, and so on. “We’re in a short-term job market which tends to interrupt down prejudices and leaves extra room for the actual abilities of candidates. We totally subscribe to this logic by on the lookout for profiles who’ve a 'progress mindset', a improvement mindset and the will to be taught and progress “, assures the CEO.
Extra broadly, it returns to the truth of the job market in France: “Everybody is targeted on everlasting contracts and everybody thinks that everybody is on everlasting contracts however the actuality is that 92% of contracts signed in France in 2019 are fixed-term contracts and non permanent staff. The job market may be very versatile and focuses on these brief contracts! ” And but the market appears to have reversed over the previous 4 years, in keeping with the corporate supervisor: “Earlier than the businesses had the hand on the recruitment however immediately it is rather usually the candidate who has the ability in lots of sectors. There are no less than fifty short-term professions together with truck drivers, hairdressers, butchers, forklift drivers , order pickers, payroll managers, caregivers, and so on. Jobs which might be little talked about however that preserve companies operating. “
And Stéphanie Delestre to ship some recommendation to corporations which have bother recruiting:
“You need to be clear with your self about what you’re on the lookout for and for a way a lot; write probably the most exact and reasonable job presents doable; use the appropriate instruments to disseminate them; go rapidly as a result of the appropriate profiles don’t stay not out there for a very long time and the trial durations are made for that; conversely, when there’s a doubt in regards to the individual, we don’t preserve it, the trial durations are made for that too. if you end up not a big group, you could spotlight the tradition of the corporate, improve the historical past of the corporate, do storytelling, portraits of staff as a result of the younger generations need to know for whom and for what they work !”