The French have the heart on the second hand

The French not lose the chance to do enterprise. A examine *, carried out by Diffusis for
the Obvy company, reveals that 38.5% of French individuals have already provided a second-hand present to
Christmas and that 40% can be prepared to take action this 12 months. And it’s not a trend impact.

“The second-hand market has solely grown for the reason that 1990s,” explains Dominique Roux, professor of promoting at the University of Reims Champagne-Ardenne. However an actual pattern has emerged with the looks of Le Bon Coin-type platforms. In keeping with Diffusis' examine, it’s the latter that entice essentially the most exchanges between people. With 61.four% of purchases of second-hand merchandise, they’re forward of flea markets and storage gross sales (20%) and Emmaüs (12.9%). Regardless of the context, luxurious items (18.eight%) and multimedia (18%) are the best-selling merchandise on the second-hand market.

Many gamers within the purchase and promote market have understood the worth of investing on this sector. Amongst them, Cash Converters. “Historically, Christmas and December are the most important time of the 12 months,” stated Ronan Pensec, its basic supervisor. However this 12 months, we’re seeing double-digit development for a few of our shops. “

A need to devour “good”

“If we have been already seeing a rise for the reason that 2008 disaster, the market has been racing for 2 or three years”, continues Vincent Grégoire, trend hunter for the agency Nelly Rodi. The rationale for this success? A number of consciousness. The primary is economical. Initially, the event was a market of necessity, constrained and reserved for essentially the most modest populations. “At present, the center courses have the need to waste no extra, to devour good,” explains Ronan Pensec. Vincent Grégoire additionally highlights a seek for a higher-end product: “Shoppers need extra high quality now, however haven’t any extra means. In order that they flip to the second hand. “

The opposite reflection within the equation is the resale potential of a product. Dominique Roux helps it in his analysis: “From the second of buy, customers take into consideration what they’ll get out of it once they need to eliminate it. We’re transferring from the acquisition of property to the decision of an issue, a utility. “

“In troublesome occasions, individuals look to the previous”

A wholesome behavior for wallets, but in addition for the planet. A component taken into consideration by second-hand patrons, since 29.eight% of these questioned by Diffusis declare the protection of the environment as the first motive for the second hand. The second hand market is a really native market. “It avoids shopping for merchandise from the opposite facet of the world. It’s like a brand new Made In France, particularly for these we’re retrofitting, ”Vincent Grégoire stated. Certainly, the analyst sees the event of “improved” second-hand merchandise. After a primary life, they’re repaired, modified and optimized. He takes the instance of this outdated radio which not labored however whose aesthetics nonetheless happy its purchaser. He mounted it after which added linked options. With a number of elements, you may get a brand new place with out having to purchase a brand new one.

Vincent Grégoire speaks of “Newstalgie” (Mixture of Information and nostalgia): “In troublesome occasions, individuals typically look to the previous, a type of quest for reminiscences”. However this clarification isn’t the one one, in line with him. If everybody needs to heal their good conscience, this motion comes particularly of generations Y and Z that are “the classes which can be most conscious of the impacts of their consumption”. They even declare second hand. He provides: “As with natural, there’s a type of snobbery, however it’s fully assumed. “

The chance to offer presents to individuals we wouldn't have considered …

Dominique Roux goes in the identical course and provides different causes to this evolution in practices: “We now need to make particular presents. Discover the one that may greatest match the beneficiary, essentially the most personalised. In keeping with the advertising professor, the French are extra delicate to the analysis effort than to the quantity invested. She develops: “We now need the correct vinyl, the distinctive piece that may please. It’s an indication that reveals our curiosity within the individual, it’s extra significant than a present card. His research even report that the event would enable individuals to offer small presents to individuals who we might not have considered or who we couldn’t have afforded by paying the excessive value. “For his colleagues or neighbors, a small present of some euros which is actually a pleasant gesture, of affection. “

* Survey carried out between December 1 and December eight, 2019 on a pattern of 1,170 respondents consultant of the French inhabitants