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La Croix: After “All accountable”, safety modifications its slogan and adopts “Dwelling collectively”. Why this transition from a responsible signature to a different extra unifying?
Emmanuel Barbe: We needed to alter our tone and favor a unifying message. Highway security isn’t solely life and dying, it’s above all of the sharing of the street. So it's vital to have a optimistic message.
Are consciousness campaigns making a distinction?
E. B.: They can help you discuss in regards to the guidelines to comply with whereas driving. Within the two new commercials that will probably be launched in January, we speak about using the phone and pace. We present that because of the conduct of drivers, a deadly accident may be prevented. Our purpose is due to this fact that these guidelines are understood and internalized by the residents. For instance, at the moment, placing in your seatbelt has develop into automated. This was not the case a number of years in the past. It’s partly because of our consciousness campaigns that attitudes have modified and that carrying a seat belt has develop into a part of on a regular basis life.
Chantal Perrichon, president of the league in opposition to street violence denounces “price range communication” and a “blabla”. How do you react to this?
E. B.: I don’t perceive this criticism. Admittedly, we profit from a substantial price range to hold out our campaigns, however this one is justified insofar as street security considerations everybody. So I don't see this as a blah, however a marketing campaign to remind folks that all of us have the facility to save lots of lives.
Our thought is to supply an answer to every downside we elevate. I feel for instance of Sam, ” The one who drives is the one who doesn't drink “. Immediately 85% of younger folks know Sam and plenty of of them accomplish that to come back dwelling from events. I keep in mind listening to somebody say one thing very reasonable, ” We don't die at 4 within the morning on the street, we die for not having appointed a night captain at 4 within the afternoon “.
One of many main issues we face at the moment is using the phone. It has been proven to be an actual dependancy and other people discover it arduous to not use it whereas driving. So we have now to seek out options to this harmful use.
Is sharing the street actually potential with the huge arrival of electrical scooters and bikes?
E. B.: With final decree on the regulation of modes of transport, scooters not occupy sidewalks, which is already a step ahead. In France, in comparison with different European international locations, folks nonetheless use the bicycle little or no, besides presently throughout this strike. The street is a sort of allegory for our society and I feel we’re in a studying part proper now. This sharing between bikes, scooters and automobiles will probably be carried out little by little. We are going to get used to it.
Is the top of the yr marked by a rise in street deaths?
E. B.: What’s of specific concern to us is that this transportation strike that places folks again on the street throughout this vacation season. Some are not used to driving in any respect and that is the place it’s harmful. For the reason that begin of the motion, there was a spike in street accidents. We should due to this fact redouble our vigilance and really feel liable for others.
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