The engineer, former pupil of the Central Faculty, in love with botany along with his spouse, first based the arboretum in Ingrannes in 1972. And whereas he cares concerning the latter, – none of his 5 youngsters desirous to take over the park, – he has the concept of create the Arboretums de France basis. The affiliation provides a authorized framework permitting it to accumulate, “by donation, bequest or buy, a component of heritage”. So, the great heather develop into the property and the seat of the establishment.
Protect distinctive pure websites
Properly past the Ingrannes web site, these are all arboretums in France that this fanatic intends to assist. Defending bushes and endangered species, preserving distinctive pure websites and restoring parks and gardens outstanding for his or her magnificence, botanical curiosity, web site or historical past: these are the primary aims of the inspiration.
“Reforest France” from 1999 to 2001
From 1983 to 1999, a median of 200,000 euros per 12 months was collected from people and company sponsors, and donated in full to the personal arboretums that wanted it. Then, after the horrible storms of December 1999, the affiliation launched a public subscription. The marketing campaign, entitled “Reboisons la France”, consists of name for nationwide solidarity.
The well-known silk sq.
And that is the place the hyperlink is made between Ingrannes and the luxurious model Hermès. Certainly, as a part of this marketing campaign, Bernard de La Rochefoucauld, who has a really massive private community, manages to persuade many firms to put money into patronage. That is how is created a particular and restricted collection of the Axis Mundi silk sq., by the Hermès model. The central motif was the oak, “sacred tree, signal of life, and image of the” Reboisons la France “marketing campaign. (inscription backside heart)“.
An oak for 1,000 francs
Gross sales of every kind of merchandise have been made in favor of this trigger: at BP service stations, motorists have been invited to rework their gasoline factors right into a tree ; at Carrefour, younger forest and decorative crops of 34 totally different species have been offered, elevating 850,000 francs; At Champion, shopping for a galette des rois (with tree-shaped beans) was additionally a method to assist the forest … As well as, every donation made to the inspiration made it potential to replant a tree: a fir tree for 150 francs, a poplar for 250 francs, a beech for 500 francs and an oak for 1,000 francs.
In numbersThe “Reforest France” marketing campaign thus raised, from 1999 to 2001, the unbelievable sum on the time of 1.6 million euros (or almost 10 million francs). Because of her, virtually 300 websites restoration in historic websites have been launched. 20,000 donors people, 23 companies and the nationwide and regional media actively supported this marketing campaign. Among the many emblematic websites assisted (as much as 100,000 euros) embrace the gardens of the Palace of Versailles; the inspiration helped restore the Butte de Marie-Antoinette and the Bosquet de l'Étoile.