In August, registrations of the Peugeot model had been down three.57% with just below 19,000 registrations (precisely 18,996). In a -20% market, the model routinely regains market share and once more exceeds 18% (with 18.33%).
Because the finish of confinement, over the interval from June to August, Peugeot has posted globally secure volumes (-1%) and a market share of 16.7%. This stability doesn’t replicate the industrial dynamics of the model instructed us Guillaume Couzy, head of Peugeot gross sales in France: “Our order consumption exercise has been extraordinarily robust since Could with double-digit development in comparison with final 12 months. We’re nonetheless late in supply and in August we took extra orders than registrations. Our order guide continues to swell on the finish of August. “
This discrepancy between orders and deliveries might be defined by a really low inventory and partly composed of autos to be delivered, which leaves few autos obtainable on the market. A scenario that worries Peugeot sellers, which is “logical given the scenario”, confirms the chief. “Often at the least 50% of the inventory is on the market on the market. We at the moment are extra at 30% with a decrease inventory.”
This case is actually linked to the manufacturing chain. “The shutdown of the factories for 60 days was brutal and the restoration isn’t executed at nominal. We had a foul month in June due to a extreme scarcity of autos earlier than the ramp-up of manufacturing”, underlines Guillaume Couzy. Then there was the normal closure of August even when it was shortened in some factories and specifically that of Trnava which manufactures the 208.
This hole between PSA's manufacturing capability for the Peugeot model and industrial exercise leads to “a traditionally excessive order portfolio, the best we’ve ever had”, Guillaume Couzy instructed us with out giving particulars.
On the mixture on the finish of August, Peugeot's passenger automobile registrations are down by just below 30% (-29.48% for passenger vehicles and -27.59% for LCVs) and its PC market share is at 18% (17.76% for all passenger vehicles and LCVs).
“Our market share is up zero.5 factors on the finish of August which is somewhat under our goal. We’re not determined to get there by the top of the 12 months”, underlines Guillaume Couzy.
How will the approaching months go? “I want to know! We didn’t see a dip in August and all of our merchandise are performing properly. We anticipate development in September.” The fourth quarter stays unsure, nevertheless, given the financial scenario.
Peugeot is happy to position 6 autos on the high of their section: 208, 2008, 308, 3008, 5008 and 508. The share of electrical autos within the combine is additionally a topic of satisfaction with 15% of orders for hybrid engines and electrical on the vary the place they’re obtainable.
