15,000 students, researchers and entrepreneurs are cooking up the food of the future on the “Food Valley” campus

Wageningen University, within the Netherlands, is actively reflecting on what would be the meals of people in twenty years. And 15,000 college students, researchers and entrepreneurs are working hand in hand to invent the meals of tomorrow on this place that “provides a variety of quick and lengthy coaching programs within the discipline of wholesome meals and residing setting”.

“We’re also known as the Silicon Valley of meals, which suggests what is going on on right here is sort of distinctive. It is an amazing game-changing neighborhood with individuals who dare to assume in another way about the way forward for the world. ‘meals”, Jereon Willemsen, director of protein innovation, instructed the journal “We Europeans” (replay).

“What different can we provide shoppers?”

Jereon Willemsen is a bit just like the Steve Jobs of this “Meals Valley” and he has been combating for plant-based proteins for twenty years. To persuade his interlocutors, he all the time has an incandescent bulb with him, which is now prohibited: “85% of the vitality that entered it was misplaced, or solely 15% transformed into mild…”

“The identical proportion of 85% is what’s misplaced to acquire meat, in the event you take into account the vitality, the fertilizers, no matter you place within the floor. You possibly can’t afford it on this world, he specifies. With the entrepreneurial spirit that characterizes us, the Dutch, we instantly requested ourselves: ‘After which, what merchandise? What different can we provide shoppers? ‘” That day, he visited a group engaged on a plate of… “fatty peas”, a vegetable different to foie gras.

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